Title:	AN OPINION MINING OF ONLINE TEXTS ON THE SOCIAL CURATION SERVICE, ‘PINTEREST’
Author(s):	Yeon Ji Yang, Yun Jik Jeong, Jaehye Suk, Kee Ok Kim
ISBN:	978-989-8533-84-5
Editors:	Piet Kommers, Tomayess Issa, Theodora Issa, Pedro Isaías and Wendy Hui
Year:	2019
Edition:	Single
Keywords:	Social Curation Service, Pinterest, Opinion Mining, Mass Media, Social Media
Type:	Poster/Demonstration
First Page:	170
Last Page:	172
Language:	English
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Full Contents:	click to dowload
Paper Abstract:	This study proposes a research focus shift from technologies to the uses of social curation services in consumers’ daily lives by analyzing users’ opinions on the Pinterest application. The results of this study that social curation services provide user-friendly benefits to consumers and mass media, which reveals only the third party perspective. The limitation of this study is that text review is a natural language and hence it is difficult to analyze accurately. However, people share their opinions on the website and yield an unprecedented amount of real opinions. Therefore, text reviews in social media might be a valuable data source for understanding consumers’ insights and their new form of consumer behavior. Eventually, it will help improve social curation services and attract more users. The symbolic significance and uses of the social curation service in consumers’ daily lives should receive more research attention in a hyper-connected and hyper-personalized contemporary consumption culture. In order to understand the next wave of consumer behavior transposed onto the web, there should be further analysis on this emerging phenomenon in consumers’ daily lives.
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